He appears in many shapes, sometimes like a Cat, sometimes like a Toad, and sometimes like a Man, and sometimes all these forms at once. His voice is hoarse sounding and he does not hold his tounge for anybody.
These are portals, IE: Black mirrors.
In this unholy hierarchy, he is ranked as the first and principal king in Hell, ruling over the East. According to some authors he is a Duke, with sixty-six legions of demons under his command. Quite an army is it not?
During the English Puritan period Baal was either compared to Satan or considered his main assistant. According to Francis Barrett he has the power to make those who invoke him invisible, and to some other demonologists his power is stronger in October.
It is said he has the power to make people wise. To me, he's quite intelligent and says many things that might be considered controversial so I don't engage when he is in the mood to argue. :) He will use the portal to come to you. This is the method he prefers.